The Today Show

Right after we launched, we took the crew into New York to the Today show. We joined the thousands of tourists (and dozens of marketers) standing behind the fence to get our faces and the MushyGushy name on camera. We gave out 100's of business cards, looked great in our new tee shirts, and made some good contacts. Someone who might put us in touch with Rachel Ray. A guy who knows a guy who works for Letterman. Etc. All small steps along the pathway. We're fortunate that we are located close to the city so we can take advantage of the news programs, as well as special events. You can't spend a day in the city without running into a news camera!