Thursday, September 20, 2007

MushyGushy.com to Exhibit at Circle of Sisters Expo 2007

MushyGushy.com will be at the Circle of Sisters Expo 2007 this weekend (September 22-23). The Circle of Sisters Expo is an annual event that takes place at the Jacob Javits Convention Center in New York City. This is the largest business expo in New York City, focusing on Uniting Women of Color. One of the aspects of our site that we are the most proud of is the ability if the user to change skin tone and gender of the characters - addressing an almost embarrassing lack of diversity in greeting cards across the boards.

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Right Place, Right Time

We had a great night on Tuesday. A few of our guys went into NYC to do some on the street marketing and stopped into The Gallery Bar on their way to the San Gennaro festival. The stumbled upon Web2NewYork's September networking party, and made some great contacts.

Web2NewYork is a project by Peter Verkooijen/Modified Content and is an on/offline community for post-internet media, advertising and business. They hold monthly networking parties for founders of web companies and media/advertising professionals. Instead of trying to emulate the west coast as "Silicon Alley", Web2NewYork aims to represent New York web business - technology meeting Madison Avenue and Wall Street.

Peter Verkooijen is a journalist from the Netherlands, based in Brooklyn, working for Adformatie, Computable, Emerce, Molblog and other leading Dutch business titles.

Around 75 members attended the September meetup including web entrepreneurs, bloggers, marketing profs, web attorneys, search engine specialists, advertising profs, tech specialists, media profs, etc. Our guys saw a great opportunity and spoke to Peter about MushyGushy.com. Peter was very impressed and invited them to do a 5 minutes presentation.

We were one of 5 speakers which included web start-up founders from Marzar and AmieStreet. After the presentation, the founder of FriendsEAT.com approached us and said that our presentation was really entertaining and that we have a kick ass site. People were approaching us with compliments and advice. We exchanged email addresses and are awaiting positive helpful info from our new web friends such as advertising opportunities on our site and future conferences which we should attend.

This is an area that we will be concentrating on in the future.